Sometimes I stalk authors. If an author posts a particularly intriguing article on a blog, or if an author interacts with me on a social media platform, I might get curious about the author’s work. I want to find out more about their books. I might even want to buy one of their novels. If I’m already on an author’s blog, I expect to see their books either listed on the sidebar or on a separate page. If I don’t see their books listed on their blog, I’ll go to Amazon and search for the author’s name.
I’m pretty persistent. If I really want to find a book, I’ll find it.
Unfortunately, some readers aren’t that persistent. There are lots of demands on our time. It’s easy to get distracted. Kids demand our attention. Cats knock over a potted plant. The phone rings. By the time we return to our computer, we forget what we were looking for, and suddenly, that book we thought we’d check out might not seem so important.
Hundreds of books are published every day. If a reader can’t find yours, they won’t have any trouble finding something else to read. If you’ve been fortunate enough to attract a reader’s attention, don’t drive them away. Don’t make the reader have to search for fifteen minutes to find your books. They shouldn’t have to scroll down to the bottom of your blog or have to search through multiple posts in order to find information on your most recent publication. They shouldn’t have to leave your blog in order to find you on Amazon. Everything the reader is looking for should be right at their fingertips.
Your blog or website should be a one-stop-shop for all your books and social media links. In other words, your books should be accessible with a few clicks of the mouse. The fewer clicks, the better.
Things to consider when setting up your blog or website:
Basically, there are a million ways to organize your blog or website. You can jazz it up or keep it simple. Have multiple pages, or a one-page, streamlined blog. Just remember your blog or site is for your readers, so make it as reader-friendly as possible. Have fun with your blog, put your personal stamp on it, and make it uniquely yours.
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