Facebook. It can be a fun social tool, an addictive time-sucker, or both. It can also be a useful part of your author platform. If you’re like me, you probably didn’t come into the world of social media knowing exactly what to do and how to do it. And I’ll bet you didn’t learn Facebook in school. (Actually, Facebook didn’t even exist when I was in school. Neither did the internet.)
A lot of social media experts recommend promoting your book on Facebook. Some give good advice on how to do this. Some give bad advice. Over the past three years, I’ve learned a few things about using Facebook as a social and promotional tool, and I’d like to share them with you:
For some of you, this might be pretty basic stuff based on common sense. For those who are new to social media or book promotion, I hope you’ll find this information helpful.
If you’re looking for more advice on promoting your book or author etiquette in the blogosphere, I’d like to recommend this excellent article by Susan Toy: HOW to get promotion for yourself and your book. Susan’s blog is full of helpful information and straightforward advice. If you’re not already following her blog, I highly recommend subscribing to it.
If you would like more information on Facebook basics, please leave a comment below. I’d like to make a post sometime in the near future about Facebook fundamentals such as changing your privacy settings, creating a Facebook page, etc. Please let me know what information would be helpful for you. If you don’t feel comfortable commenting below, or if you have a very specific question, please feel free to email me at: firstname.lastname@example.org. I’ll get back to you ASAP.