As most authors will tell you, writing your book is just a small part of becoming a successful author. Whether you choose a traditional publisher or self-publishing, there’s lots of work ahead for you. Editing, choosing cover art, more editing… it’s a long process regardless of what publishing options you choose. But even after all that work, a book launch can make or break your book’s success.
Authors (whether self-published or traditionally published) must try to make the biggest splash possible. Creating a buzz around your book is essential if you want to sell more than a handful to family and friends. If you were lucky enough to land a major publishing contract with a big publisher, you might have a marketing team behind your book. But, for the rest of us, we have to promote our books on our own.
After publishing two books (one with a small press and one self-published), I’ve learned a thing or two about launching a book. My first book was tricky to promote. Though we had a paperback-launch/book-signing, the Kindle version was not yet available, so it put a damper on promotion. In a way, I felt there were two mini-launches (one for paperback, and one for Kindle) instead of a big blast.
With The Fifth Circle, which I self-published… well, let’s just say I failed to make a splash. And, now I’m here to share my mistakes with you so you can learn from them without having to make your own.
Elements of a Successful Book Launch
I’d love to hear any suggestions. What did I miss? Was your book launch a success or an epic fail?